After Prime Therapeutics (Prime) announced its bold new brand and purpose to reimagine pharmacy solutions last year, Prime continues to show up as a different kind of pharmacy benefit management (PBM), including through its award-winning visual identity and messaging.  

The brand identity work recently received sweeping recognition from the 2025 Marcom Awards, which recognizes excellence in marketing and communications, as well as from the 2025 Graphic Design USA (GDUSA) American Inhouse Design Awards, which showcases outstanding design work.  

“These awards speak to the importance of how Prime shows up in the marketplace,” said David Mitchell, vice president, marketing. “It’s critical that our marketing and creative work reflects our brand’s purpose, vision and culture.”  

“These recognitions are truly a collaborative win across our marketing department and throughout Prime as an enterprise,” he added. “I am so grateful for my team’s work bringing Prime’s distinctive identity to life.”  

MarCom Awards 

Prime recently received 12 platinum and eight gold MarCom Awards, which recognized Prime’s industry-leading creative work.  

This year’s MarCom Awards recognition include:  

• Platinum award for Identity Suite 
• Platinum award for Branding Refresh  
• Platinum award for Team’s Specific Project Achievement  
• Platinum award for Website Redesign (Design) 
• Platinum award for Website Redesign (Website) 
• Platinum award for Web Video (Marketing) 
• Platinum award for Video Script 
• Platinum award for Graphics  
• Platinum award for Business to Business  
• Platinum award for Sales Promotion 
• Platinum award for Special Event 
• Platinum award for Self-Promotion 
• Gold award for Promotion/Marketing Materials 
• Gold award for Social Content 
• Gold award for Special Event 
• Gold award for Packaging  
• Gold award for Series  
• Gold award for Integrated Marketing  
• Gold award for Promotion/Marketing Materials  
• Gold award for Other: Abstract (Photography)  

GDUSA American Inhouse Design Awards 

Earlier this year, the Creative team also earned 10 Graphic Design USA (GDUSA) American Inhouse Design Awards. These awards recognized the compelling new brand look and feel that represented Prime’s transformation in the marketplace.  

This year marks Prime’s 12th year of recognition, with nearly 100 GDUSA awards won to date.  

2025 recognitions include:  

• 2024 President’s Awards  
• Pharmacy Summit Branding  
• Reimagining The Board of Directors Suite  
• The Prime Rebrand  
• Our Solutions: Save, Simplify, Support  
• Brand Anthem: Transformation  
• Specialty Summit Environmental Graphics  
• Pharmacy Friends Social Media  
• Reimagining Our Website  
• Prime Cares & Prime Foundation Branding