About 40% of people in the United States will be diagnosed with cancer at some point in their lifetime, according to the American Cancer Society. Each person’s experience, although united by a diagnosis, looks different and requires a different approach.   

Prime Therapeutics (Prime) joins the Union for International Cancer Control (UICC) in honoring World Cancer Day — a global awareness day dedicated to bringing attention, improving education and initiating action toward life-saving cancer treatment.  

Since 2000, World Cancer Day — held annually on Feb. 4 — has gathered hospitals, health care organizations, providers, prescribers, patients and community-focused organizations to reduce the international impact of cancer. This year’s theme “United by Unique” is part of a three-year campaign emphasizing that every case of cancer is personal and individual, encouraging health care workers to focus on the person and not the disease. The theme also aims to create a sense of community among those impacted by cancer.  

“We want to do everything we can to help support our members when they receive a devastating cancer diagnosis,” said Simone Ndujiuba, PharmD, BCOP, senior principal clinical oncology pharmacist at Prime. “That means working to simplify the traditional pharmacy delivery systems — connecting members of the care team to help ensure the patient journey becomes easier to navigate. Most patients worry about how they’ll receive or afford their oncology medications. We’re here to help.” 

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Prime supports integrated, cost-effective cancer care through a number of its programs, including:  

• IntegratedRx® – Oncology is an integrated clinic-to-pharmacy model that helps providers and pharmacists communicate directly. It also provides members with one central location for their treatment: their care center and its in-house pharmacy. IntegratedRx saves about $5,200 every year per utilizing member, reducing total cost of care by approximately 9%, according to 2024 Prime data. 

• HighTouchRx® utilizes integrated claims data to identify cost-saving clinical interventions for members receiving oncology treatment. 

• Care Specialists program offers members personalized care from pharmacists and nurses specially trained in their condition to assist with side effects, help with dosage schedules and answer questions about the condition, as part of Prime’s specialty pharmacy. 

• GuidedHealth® identifies opportunities to improve drug safety and address medication adherence, gaps in care, unsafe use and potential misuse.  

Prime also supports cancer research through the American Cancer Society, which is one of Prime’s five strategic charity partners. The organization works to ensure everyone has an opportunity to detect, treat and survive cancer.  

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Learn more about World Cancer Day   

Learn more about Prime’s oncology drug management services