Integration in action
Your health concerns and medication needs don’t fall neatly under pharmacy or medical. We take a deeply integrated, channel independent, holistic approach to designing products that manage cost and provide smarter care that’s right for each person.
Blue + Prime
Solutions built for – and with – the Blues
Because your needs are our needs, you have a true partner who is committed to creating integrated pharmacy and medical solutions that help
drive better outcomes, better experiences, and better value without conflict or compromise.
Integrated solutions
Medication management
Helping solve for your needs
A data-driven and channel-independent approach is the cornerstone for our portfolio of integrated pharmacy and medical solutions. We bring freedom and flexibility to tailor solutions that work best for you, without channel constraints. Together, we can create solutions that make health care work better.


Product
Delivering the best price through an integrated shopping experience
MedsYourWay® helps give members the lowest price available, whether that be a copay amount or discount card price, and automatically counts towards accumulators.
Product
MedDrive®
Leveraging the collective strength of Prime’s client membership to help control medical costs including biosimilars, medical rebates and low net cost savings.


Product
IntegratedRx®
By coordinating across treatment pathways for several complex conditions, IntegratedRx® products promote lower drug costs, faster treatment start times, better adherence and an improved patient and provider experience.
Product
HighTouchRx®
Exclusive clinical predictive modeling applied to medical and pharmacy data, making it easy to quickly locate high-cost members and offer interventions.

Explore our latest work
Perspectives
June 8, 2023
July 2023 decisions expected from the FDA
At Prime Therapeutics (Prime), we’ve positioned ourselves to best prepare our clients to…
Perspectives
June 8, 2023
HR to HX: Creating Moments that Matter
Prime Therapeutics’ (Prime) Senior Vice President and Chief Human Resources Officer (CHRO), Erin…
Perspectives
June 5, 2023
Oncology Update: Advances in Breast Cancer Management
New approvals and a broad pipeline promise advances in the treatment of breast…
Each Blue Cross® and/or Blue Shield® plan is an independent licensee of the Blue Cross and Blue Shield Association.