Integration in action

Your health concerns and medication needs don’t fall neatly under pharmacy or medical. We take a deeply integrated, channel independent, holistic approach to designing products that manage cost and provide smarter care that’s right for each person.

Blue + Prime

Solutions built for – and with – the Blues

Because your needs are our needs, you have a true partner who is committed to creating integrated pharmacy and medical solutions that help
drive better outcomes, better experiences, and better value without conflict or compromise.

Integrated solutions

Jointly developed solutions that leverage the national scale of 30,000+ Blue members and ownership in an industry-leading group purchasing organization to help achieve savings, with pass-through transparency.

Channel-independent solutions that help deliver lowest cost, while allowing for alignment with local pharmacy providers.

Integrated solutions powered by Blue + Prime data and unbiased by typical PBM financial motives.

Solutions integrating the entire specialty ecosystem through our channel independence, integrated data, and a transparent approach.

Creative solutions that leverage the Blue Plan footprint and alignment with local health care providers to help deliver savings on medical-side drugs.

Medication management

Helping solve for your needs

A data-driven and channel-independent approach is the cornerstone for our portfolio of integrated pharmacy and medical solutions. We bring freedom and flexibility to tailor solutions that work best for you, without channel constraints. Together, we can create solutions that make health care work better.



Delivering the best price through an integrated shopping experience

MedsYourWay® helps give members the lowest price available, whether that be a copay amount or discount card price, and automatically counts towards accumulators.



Leveraging the collective strength of Prime’s client membership to help control medical costs including biosimilars, medical rebates and low net cost savings.



By coordinating across treatment pathways for several complex conditions, IntegratedRx® products promote lower drug costs, faster treatment start times, better adherence and an improved patient and provider experience.



Exclusive clinical predictive modeling applied to medical and pharmacy data, making it easy to quickly locate high-cost members and offer interventions.

Explore our latest work


June 8, 2023

July 2023 decisions expected from the FDA

At Prime Therapeutics (Prime), we’ve positioned ourselves to best prepare our clients to…


June 8, 2023

HR to HX: Creating Moments that Matter

Prime Therapeutics’ (Prime) Senior Vice President and Chief Human Resources Officer (CHRO), Erin…


June 5, 2023

Oncology Update: Advances in Breast Cancer Management

New approvals and a broad pipeline promise advances in the treatment of breast…

Each Blue Cross® and/or Blue Shield® plan is an independent licensee of the Blue Cross and Blue Shield Association.