True partnership
With us, you’ll have a true partner who’s as committed to better and more affordable care as you are. We’ve got all of our energy and knowledge focused on enabling the right care for each person, with the right medicine, at the right time and place.
Redefining integration
Taking a member-centric, provider aligned and data-driven view of the care journey, we’re uncovering more and more ways to make medicines work harder and smarter.
Prime and Magellan Rx
Joining forces for a brighter future
Prime Therapeutics closes $1.35 billion Magellan Rx acquisition, uniting pharmacy and medical drug management expertise. The combination creates an opportunity to transform the industry by driving affordability and integrating whole-person care to enhance the patient, provider and customer experience.
Integrated drug management
Collaboration
An integrated approach unlocks more affordable care
Our Blue and Prime alignment allows us to work closely with our clients to create effective go-to-market strategies. Our underwriting team collaborates to establish goals and create an unmatched strategy to set you up for success.
INTEGRATEDRX™
Helping streamline the treatment pathway for members and providers
Prime’s IntegratedRx solutions provide a better experience for people with certain complex conditions, promoting faster treatment start times, lower drug costs and coordinated care between providers and pharmacists.


Helping deliver superior results
You get our commitment
We want to see you achieve your goals. We think like a health plan. So together we are free to harness our collective energy and knowledge to drive lowest costs, create better clinical outcomes and drive a better experience for patients and providers.
Helping improve experience
Putting people first
There’s a real person at the end of every spreadsheet, script or device. And their experience matters — whether they’re a patient, provider or payor. That’s why every new product, process, report or solution we create begins with the question: How will this help people get the medicine they need to feel better and live well?


Thought leadership
Driving greater use of biosimilars to help lower drug costs
As part of our total drug management strategy, we actively promote evidence-based use of biosimilars (and other low-cost drug options) and endorsed by our Pharmacy and Therapeutics Committee.
Fraud Waste and Abuse
Advanced analytics leads to a robust fraud, waste, and abuse program
Prime Therapeutics’ advanced fraud, waste and abuse (FWA) program has saved its health plan clients millions of dollars through audits and investigations. An advanced analytics approach enables Prime to identify—and stop—emerging fraud trends, saving money and maintaining member safety.
Our solutions
We take a deeply integrated, channel independent, approach to designing products that manage cost and provide smarter care that’s right for each person.
Our approach
We are connected where medicines play a role to unlock better, more affordable care.
Our story
Built on the strength from a unique Blue + Prime foundation, we’ve grown from a small pharmacy benefit manager (PBM) to a leading total drug management enterprise.
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Each Blue Cross® and/or Blue Shield® plan is an independent licensee of the Blue Cross and Blue Shield Association.