Effective formularies are one of the best ways to ensure you have the lowest total cost of care, and a well-managed formulary starts with proactive, comprehensive pipeline management. Best of all, you have the flexibility to choose a drug mix that best meets your goals thanks to Prime’s highly configurable options for formulary management.


A powerful tool for integrated drug management

Our SourceRx formulary gives employees access to the right medications while cutting out drugs that are medically unnecessary or more costly compared to other available therapies. Simply put, we focus on providing access to the drugs people need and not the ones they don’t.


Greater price awareness and engagement

This web-based software, including a user-friendly mobile app, fully integrates with your benefit design to analyze claims as they come in. This offering provides the lowest available price to your employees, helping them become better consumers and resulting in savings across the board.


Integrated data to optimize drug use

Blue Cross and Blue Shield of Alabama and Prime apply machine learning across integrated, end-to-end data from the pharmacy benefit (e.g., oral tablets) and medical benefit (e.g., IV drug infusions) to identify non-optimized drug use. Then, specialized pharmacists reach out to providers to recommend drug therapy optimization. Following pharmacist intervention, Prime provides reporting showing hard dollar savings. HighTouchRx helps identify and provide access to actionable, high-cost savings opportunities. Each savings opportunity ensures rebates remain unimpacted and member cost sharing does not increase.


HighTouchRx uncovers $30K in monthly savings

Prime identified an employee who was using a high-cost medication that involved two-tab doses, when the same dosage was available in one tab. By connecting the employee’s doctor and pharmacist, who agreed on the updated dosage, we were able to lower the employee’s drug cost and save the employer tens of thousands of dollars each month.3

1 Prime Therapeutics book of business data (2021 vs. 2020). Actual savings vary by group.

2 Prime internal data

3 Savings specific to health plan, not employer group

Exclusions may apply.



BLUE CROSS®, BLUE SHIELD® and the Cross and Shield Symbols are registered service marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans that includes Blue Cross and Blue Shield of Alabama.

Prime Therapeutics LLC is an independent company contracted by Blue Cross and Blue Shield of Alabama to provide pharmacy benefit management services. Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association.

Disclaimer: Rx Savings Solutions is an independent company working with Blue Cross and Blue Shield of Alabama to help members find lower price options for prescription medications.