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March 13, 2016

Video series focuses on helping our members take their medicine 

Non-adherence to medication is costly to everyone. Recent research indicates the estimated annual cost of non-adherence in the United States is $209 billion.


Adherence is important to our clients, especially our government clients, for which adherence is a component of their Star Ratings.

A video series on Prime's YouTube channel highlights different ways people can take their medicine as prescribed.

They are quick, fun and educational – and it’s a format we know our members like. One of the videos addresses medicine adherence in a more general way, while the others focus on three specific disease states, which are more heavily weighted in the Star Ratings measures: diabetes, high blood pressure and high cholesterol.

Watch these videos today



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About Prime Therapeutics

Prime Therapeutics LLC (Prime) helps people get the medicine they need to feel better and live well. Prime manages pharmacy benefits for health plans, employers, and government programs including Medicare and Medicaid. The company processes claims and delivers medicine to members, offering clinical services for people with complex medical conditions. Headquartered in St. Paul, Minn., Prime serves nearly 26 million people. It is collectively owned by 13 Blue Cross and Blue Shield Plans, subsidiaries or affiliates of those plans. Prime has been recognized as one of the fastest-growing private companies in the nation.  

Follow @Prime_PBM on Twitter.