Our Company

Michael Showalter

Chief Marketing Officer

As Chief Marketing Officer at Prime Therapeutics (Prime), Mr. Michael Showalter has overall responsibility for Prime's marketing and product development efforts, focused on helping the company continue to grow as a leading pharmacy benefit manager. His proven expertise in consumer-oriented strategies and consumerism will help prepare Prime for success as the market evolves.

Mr. Showalter comes to Prime with a background in planning new products and building new markets, and a strong track record of success. He not only led the enterprise strategy for health care reform with his previous employer, but was also part of the original team that created the market for consumer-directed health plans. His strong product development skill set will help Prime leverage the value of pharmacy - the most frequently accessed component of the health care chain - to help shape our clients' success in the consumer-centric post-reform market.

Mr. Showalter is a founding board member of the National Business Group on Health's Institute for Health Care Costs and Solutions and a founding sponsor of the Global Knowledge Exchange Network.

Previously, Mr. Showalter served as the senior vice president of Enterprise Strategic Planning at CIGNA. Prior to that, he was CMO and the general manager of Consumer Driven Product Lines at CIGNA HealthCare, and vice president of Product and Public Affairs at Definity Health. He received his bachelor's degree in Speech/Communication from the University of Minnesota.